食品包装与设计:食品包装设计欣赏(合集)
           Food Packaging and Design: Appreciation of Food Packaging Design (Collection)

食品包装设计有三大要素:

There are three main elements in food packaging design:

1.  有内涵

Connotation

2.色彩

 Color

3.图案

Pattern

食品外包装设计的意义:

The meaning of food packaging design：

1.  提高商品的身价

1. Increase the value of the goods

商品包装在现代市场营销活动中的地位和作用越来越令人瞩目。具有创意的食品外包装设计会让消费者的心里会觉得包装都是用了百分百的诚意，相比商品本身也不会差, 从而提高商品的可信赖感。而且创意包装是紧跟时代潮流甚至体现未来社会发展趋势的包装，要比传统包装更能提升商品的身价。

The position and role of commodity packaging in modern marketing activities is increasingly eye-catching. The creative food packaging design will make consumers feel that the packaging is 100% sincerity, and it will not be worse than the product itself, thus improving the trustworthiness of the product. Moreover, creative packaging is a package that keeps pace with the trend of the times and even reflects the development trend of the future society. It can increase the value of goods more than traditional packaging.

2.  更好的吸引消费者的眼球

2. Better attract consumers' attention

视觉吸引是所有营销行为中一大环节,也是最为重要的环节, 透过色彩、图形、文字的合理运用，强化终端生动化陈列，吸引目标消费人群的注意力，让产品受到欢迎,让品牌在品牌在众多竞争品牌、产品中“熠熠发光”走在前头, 引发目标消费人群的消费兴趣与热情，让企业在视觉营销上名列前茅。

Visual attraction is one of the most important and most important aspects of all marketing activities. Through the rational use of color, graphics and text, the terminal is vividly displayed to attract the attention of the target consumers, so that the products are welcomed and the brand is The brand is in the forefront of many competitive brands and products, which has led to the consumer interest and enthusiasm of the target consumers, which makes the company top in visual marketing.

3.  加速品牌识别

3. Accelerate brand recognition

商品包装作为向消费者传递商品信息的有效渠道，已经越来越受到企业的重视。一款食品包装设计包括4个要素：可读性、外观图案、商标印象和功能特点说明，而创意食品包装设计能够按照包装设计的形式美感法则并结合产品的自身特点，将各种因素结合起来，并通过适当的包装材料表现出来，从而为商品提供一个的货架形象，达到吸引消费者眼球、刺激购买欲望的目的。

 As an effective channel for delivering product information to consumers, commodity packaging has been increasingly valued by enterprises. A food packaging design consists of four elements: readability, appearance, trademark impression and functional characteristics, while creative food packaging design combines various factors according to the aesthetics of the packaging design and the characteristics of the product. And through the appropriate packaging materials to provide a shelf image for the goods, to attract consumers' eyes and stimulate the desire to purchase.

嘉美始终如一的安全好品质

Karmay is consistently safe and good quality

我们公司也拥有着设计新颖的刀叉勺和食品包装，满足你的需求！

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